Jun Pang

15 papers and 351 indexed citations i.

Jun Pang has authored 15 papers that have received a total of 351 indexed citations. This includes 8 papers in Marketing, 7 papers in Social Psychology and 6 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (6 papers), Digital Marketing and Social Media (5 papers) and Media, Gender, and Advertising (4 papers). Jun Pang is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Digital Marketing and Social Media (5 papers) and Media, Gender, and Advertising (4 papers) and collaborates with scholars based in China, United States and Singapore. Jun Pang's co-authors include Lingyun Qiu, Hean Tat Keh, Huan Chen, Durairaj Maheswaran and Weiquan Wang and has published in prestigious journals such as MIS Quarterly, Journal of the Academy of Marketing Science and Journal of Retailing