Jung Ok Jeon

27 papers and 250 indexed citations i.

Jung Ok Jeon has authored 27 papers that have received a total of 250 indexed citations. This includes 25 papers in Marketing, 6 papers in Cultural Studies and 5 papers in Sociology and Political Science. The topics of these papers are Consumer Perception and Purchasing Behavior (17 papers), Consumer Behavior in Brand Consumption and Identification (15 papers) and Consumer Retail Behavior Studies (7 papers). Jung Ok Jeon is often cited by papers focused on Consumer Perception and Purchasing Behavior (17 papers), Consumer Behavior in Brand Consumption and Identification (15 papers) and Consumer Retail Behavior Studies (7 papers) and collaborates with scholars based in South Korea, United States and Mexico. Jung Ok Jeon's co-authors include Hyun Hee Park, Sharon E. Beatty, Hyun‐Hee Park, Gerald Albaum and Eun Mi Lee and has published in prestigious journals such as Journal of Business Research, Journal of Cross-Cultural Psychology and International Marketing Review