Junghoon Moon
About
Junghoon Moon has authored 73 papers that have received a total of 1.3k indexed citations.
This includes 24 papers in Information Systems and Management, 17 papers in Sociology and Political Science and 16 papers in Marketing. The topics of these papers are Technology Adoption and User Behaviour (24 papers), Digital Marketing and Social Media (14 papers) and Customer Service Quality and Loyalty (13 papers). Junghoon Moon is often cited by papers focused on Technology Adoption and User Behaviour (24 papers), Digital Marketing and Social Media (14 papers) and Customer Service Quality and Loyalty (13 papers) and collaborates with scholars based in South Korea, United States and Bangladesh. Junghoon Moon's co-authors include Young Chan Choe, Jaeseok Jeong, Bobby Swar, Gohar F. Khan and Dongwon Lee and has published in prestigious journals such as Journal of Business Research, Tourism Management and Technological Forecasting and Social Change
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