Kaj Storbacka
About
Kaj Storbacka has authored 47 papers that have received a total of 6.1k indexed citations.
This includes 28 papers in Marketing, 27 papers in Organizational Behavior and Human Resource Management and 24 papers in Strategy and Management. The topics of these papers are Service and Product Innovation (22 papers), Innovation and Knowledge Management (20 papers) and Customer Service Quality and Loyalty (19 papers). Kaj Storbacka is often cited by papers focused on Service and Product Innovation (22 papers), Innovation and Knowledge Management (20 papers) and Customer Service Quality and Loyalty (19 papers) and collaborates with scholars based in New Zealand, Finland and Australia. Kaj Storbacka's co-authors include Suvi Nenonen, Roderick J. Brodie, Adrian Payne, Pennie Frow and Jaqueline Pels and has published in prestigious journals such as Journal of Business Research, Journal of the Academy of Marketing Science and Industrial Marketing Management
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