Karen H. Hyllegard

31 papers and 633 indexed citations i.

Karen H. Hyllegard has authored 31 papers that have received a total of 633 indexed citations. This includes 20 papers in Marketing, 9 papers in Sociology and Political Science and 5 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (18 papers), Environmental Sustainability in Business (11 papers) and Digital Marketing and Social Media (8 papers). Karen H. Hyllegard is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (18 papers), Environmental Sustainability in Business (11 papers) and Digital Marketing and Social Media (8 papers) and collaborates with scholars based in United States, Spain and South Korea. Karen H. Hyllegard's co-authors include Jennifer Paff Ogle, Ruoh‐Nan Yan, Mary A. Littrell, Brian Dunbar and Karen Rambo‐Hernandez and has published in prestigious journals such as Environment and Behavior, International Marketing Review and Journal of Marketing Management.