Katarina Panić
About
Katarina Panić has authored 6 papers that have received a total of 334 indexed citations.
This includes 4 papers in Sociology and Political Science, 4 papers in Marketing and 4 papers in Literature and Literary Theory. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (4 papers), Media Influence and Health (4 papers) and Digital Marketing and Social Media (3 papers). Katarina Panić is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (4 papers), Media Influence and Health (4 papers) and Digital Marketing and Social Media (3 papers) and collaborates with scholars based in Belgium and The Netherlands. Katarina Panić's co-authors include Veroline Cauberghe, Patrick De Pelsmacker, Liselot Hudders, Brahim Zarouali and Esther Rozendaal and has published in prestigious journals such as Journal of Advertising, Cyberpsychology Behavior and Social Networking and Journal of Health Communication
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