Kau Ah Keng

18 papers and 772 indexed citations i.

Kau Ah Keng has authored 18 papers that have received a total of 772 indexed citations. This includes 7 papers in Sociology and Political Science, 7 papers in Marketing and 6 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Customer Service Quality and Loyalty (6 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Cultural Differences and Values (3 papers). Kau Ah Keng is often cited by papers focused on Customer Service Quality and Loyalty (6 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Cultural Differences and Values (3 papers) and collaborates with scholars based in Singapore, Australia and Japan. Kau Ah Keng's co-authors include A. S. C. Ehrenberg, Jochen Wirtz, Kwon Jung, Qian Wang and Mohammed Abdur Razzaque and has published in prestigious journals such as Journal of Marketing Research, Journal of Travel Research and Psychology and Marketing