Keith B. Murray
About
Keith B. Murray has authored 22 papers that have received a total of 2.3k indexed citations.
This includes 10 papers in Marketing, 8 papers in Organizational Behavior and Human Resource Management and 4 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (7 papers), Customer Service Quality and Loyalty (7 papers) and Consumer Market Behavior and Pricing (3 papers). Keith B. Murray is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Customer Service Quality and Loyalty (7 papers) and Consumer Market Behavior and Pricing (3 papers) and collaborates with scholars based in United States, Latvia and Mexico. Keith B. Murray's co-authors include Frank G. Bingham, John L. Schlacter, Christine Vogel, Srđan Zdravković and Michele Bloch and has published in prestigious journals such as Academy of Management Review, Journal of Marketing and Journal of Business Research
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