Kendall Goodrich

16 papers and 495 indexed citations i.

Kendall Goodrich has authored 16 papers that have received a total of 495 indexed citations. This includes 11 papers in Sociology and Political Science, 11 papers in Marketing and 5 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (10 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Customer Service Quality and Loyalty (4 papers). Kendall Goodrich is often cited by papers focused on Digital Marketing and Social Media (10 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Customer Service Quality and Loyalty (4 papers) and collaborates with scholars based in United States and The Netherlands. Kendall Goodrich's co-authors include Kunal Swani, Shu Z. Schiller, Dennis F. Galletta, James M. Munch and Marieke de Mooij and has published in prestigious journals such as Journal of Business Research, Psychology and Marketing and Journal of Retailing and Consumer Services