Kendall Goodrich
About
Kendall Goodrich has authored 16 papers that have received a total of 500 indexed citations.
This includes 11 papers in Sociology and Political Science, 11 papers in Marketing and 5 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (10 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Customer Service Quality and Loyalty (4 papers). Kendall Goodrich is often cited by papers focused on Digital Marketing and Social Media (10 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Customer Service Quality and Loyalty (4 papers) and collaborates with scholars based in United States and The Netherlands. Kendall Goodrich's co-authors include Kunal Swani, Shu Z. Schiller, Dennis F. Galletta, James M. Munch and Marieke de Mooij and has published in prestigious journals such as Journal of Business Research, Journal of Retailing and Consumer Services and Psychology and Marketing.
In The Last Decade
Explore authors with similar magnitude of impact
Breakdown of academic impact, for papers by Yutaka Kiyohara Breakdown of academic impact, for papers by Rilong Fei Breakdown of academic impact, for papers by Yan Mao Breakdown of academic impact, for papers by O. Jin Breakdown of academic impact, for papers by Christophe Pinget Breakdown of academic impact, for papers by Satinder Singh Breakdown of academic impact, for papers by R.G. Symons Breakdown of academic impact, for papers by Jiazhi He