Kendra Fowler

22 papers and 382 indexed citations i.

Kendra Fowler has authored 22 papers that have received a total of 382 indexed citations. This includes 15 papers in Marketing, 12 papers in Sociology and Political Science and 6 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (12 papers), Digital Marketing and Social Media (11 papers) and Customer Service Quality and Loyalty (6 papers). Kendra Fowler is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (12 papers), Digital Marketing and Social Media (11 papers) and Customer Service Quality and Loyalty (6 papers) and collaborates with scholars based in United States and Latvia. Kendra Fowler's co-authors include Veronica L. Thomas, Eileen Bridges, Richard H. Kolbe and Pamela E. Grimm and has published in prestigious journals such as Journal of Business Research, Journal of Advertising and Psychology and Marketing