Pamela E. Grimm
About
Pamela E. Grimm has authored 19 papers that have received a total of 446 indexed citations.
This includes 13 papers in Marketing, 6 papers in Sociology and Political Science and 4 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (9 papers), Consumer Market Behavior and Pricing (4 papers) and Digital Marketing and Social Media (4 papers). Pamela E. Grimm is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Consumer Market Behavior and Pricing (4 papers) and Digital Marketing and Social Media (4 papers) and collaborates with scholars based in United States, The Netherlands and Austria. Pamela E. Grimm's co-authors include Jagdish Agrawal, Colin Campbell, Jennifer Wiggins, S. Narasimhan and Lawrence J. Marks and has published in prestigious journals such as Journal of Business Research, Journal of Consumer Psychology and Journal of Advertising
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