Jagdish Agrawal
About
Jagdish Agrawal has authored 16 papers that have received a total of 1.1k indexed citations.
This includes 10 papers in Marketing, 4 papers in Sociology and Political Science and 3 papers in Strategy and Management. The topics of these papers are Consumer Market Behavior and Pricing (10 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Digital Marketing and Social Media (4 papers). Jagdish Agrawal is often cited by papers focused on Consumer Market Behavior and Pricing (10 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Digital Marketing and Social Media (4 papers) and collaborates with scholars based in United States and Austria. Jagdish Agrawal's co-authors include Pamela E. Grimm, Wagner A. Kamakura, Shyam J. Kamath, Brian T. Ratchford and Paul Richardson and has published in prestigious journals such as Journal of Marketing, Journal of Consumer Research and International Journal of Research in Marketing
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