Kenneth Henderson

7 papers and 316 indexed citations i.

Kenneth Henderson has authored 7 papers that have received a total of 316 indexed citations. This includes 5 papers in Marketing, 4 papers in Sociology and Political Science and 3 papers in Social Psychology. The topics of these papers are Digital Marketing and Social Media (4 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and Media Influence and Health (2 papers). Kenneth Henderson is often cited by papers focused on Digital Marketing and Social Media (4 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and Media Influence and Health (2 papers) and collaborates with scholars based in United States and Australia. Kenneth Henderson's co-authors include Stephen J. Newell, Ronald E. Goldsmith, Barbara Lyons and Jon B. Freiden and has published in prestigious journals such as Psychology and Marketing, Journal of Retailing and Consumer Services and Journal of Product & Brand Management