Kent B. Monroe

104 papers and 15.4k indexed citations i.

Kent B. Monroe has authored 104 papers that have received a total of 15.4k indexed citations. This includes 77 papers in Marketing, 16 papers in General Decision Sciences and 14 papers in Management Science and Operations Research. The topics of these papers are Consumer Market Behavior and Pricing (48 papers), Consumer Behavior in Brand Consumption and Identification (48 papers) and Consumer Retail Behavior Studies (21 papers). Kent B. Monroe is often cited by papers focused on Consumer Market Behavior and Pricing (48 papers), Consumer Behavior in Brand Consumption and Identification (48 papers) and Consumer Retail Behavior Studies (21 papers) and collaborates with scholars based in United States, Finland and Canada. Kent B. Monroe's co-authors include Monika Kukar‐Kinney, Lan Xia, Rajneesh Suri, Dhruv Grewal and Albert J. Della Bitta and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research.