Kent Grayson

33 papers and 3.7k indexed citations i.

Kent Grayson has authored 33 papers that have received a total of 3.7k indexed citations. This includes 16 papers in Marketing, 11 papers in Sociology and Political Science and 9 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (13 papers), Customer Service Quality and Loyalty (7 papers) and Psychology of Social Influence (5 papers). Kent Grayson is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (13 papers), Customer Service Quality and Loyalty (7 papers) and Psychology of Social Influence (5 papers) and collaborates with scholars based in United States, United Kingdom and Canada. Kent Grayson's co-authors include Mathew S. Isaac, Prashant Malaviya, Ramya Neelamegham, D. S. Johnson and Ulf Böckenholt and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research