Mathew S. Isaac

32 papers and 816 indexed citations i.

Mathew S. Isaac has authored 32 papers that have received a total of 816 indexed citations. This includes 17 papers in Marketing, 10 papers in Sociology and Political Science and 7 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (16 papers), Decision-Making and Behavioral Economics (7 papers) and Customer Service Quality and Loyalty (7 papers). Mathew S. Isaac is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (16 papers), Decision-Making and Behavioral Economics (7 papers) and Customer Service Quality and Loyalty (7 papers) and collaborates with scholars based in United States, Canada and Philippines. Mathew S. Isaac's co-authors include Aaron R. Brough, Kent Grayson, Robert M. Schindler, Bobby J. Calder and Yantao Wang and has published in prestigious journals such as Journal of Marketing, Journal of Applied Psychology and Journal of Marketing Research