Kent L. Granzin
About
Kent L. Granzin has authored 43 papers that have received a total of 833 indexed citations.
This includes 15 papers in Marketing, 8 papers in Sociology and Political Science and 7 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (11 papers), Customer Service Quality and Loyalty (7 papers) and Environmental Sustainability in Business (6 papers). Kent L. Granzin is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Customer Service Quality and Loyalty (7 papers) and Environmental Sustainability in Business (6 papers) and collaborates with scholars based in United States, Australia and Portugal. Kent L. Granzin's co-authors include Janeen E. Olsen, John J. Painter, Kenneth D. Bahn, Marlys J. Mason and Newell D. Wright and has published in prestigious journals such as Journal of Marketing, Journal of Business Research and Journal of the Academy of Marketing Science
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