Kim‐Shyan Fam
About
Kim‐Shyan Fam has authored 100 papers that have received a total of 2.1k indexed citations.
This includes 62 papers in Marketing, 43 papers in Sociology and Political Science and 28 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (46 papers), Digital Marketing and Social Media (26 papers) and Customer Service Quality and Loyalty (25 papers). Kim‐Shyan Fam is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (46 papers), Digital Marketing and Social Media (26 papers) and Customer Service Quality and Loyalty (25 papers) and collaborates with scholars based in New Zealand, China and Australia. Kim‐Shyan Fam's co-authors include David S. Waller, Zhilin Yang, Bill Merrilees, James Richard and Jun‐Hwa Cheah and has published in prestigious journals such as Journal of Marketing, Journal of Business Research and Journal of Business Ethics.
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