Kineta Hung

30 papers and 1.8k indexed citations i.

Kineta Hung has authored 30 papers that have received a total of 1.8k indexed citations. This includes 17 papers in Marketing, 11 papers in Sociology and Political Science and 10 papers in Gender Studies. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (17 papers), Media, Gender, and Advertising (9 papers) and Digital Marketing and Social Media (7 papers). Kineta Hung is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (17 papers), Media, Gender, and Advertising (9 papers) and Digital Marketing and Social Media (7 papers) and collaborates with scholars based in Hong Kong, Canada and China. Kineta Hung's co-authors include David K. Tse, Flora F. Gu, Stella Yiyan Li, Caleb H. Tse and Kimmy Wa Chan and has published in prestigious journals such as Journal of Marketing, Journal of International Business Studies and Journal of Retailing