Kittichai Watchravesringkan

45 papers and 727 indexed citations i.

Kittichai Watchravesringkan has authored 45 papers that have received a total of 727 indexed citations. This includes 32 papers in Marketing, 12 papers in Organizational Behavior and Human Resource Management and 8 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (26 papers), Consumer Retail Behavior Studies (12 papers) and Environmental Sustainability in Business (10 papers). Kittichai Watchravesringkan is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (26 papers), Consumer Retail Behavior Studies (12 papers) and Environmental Sustainability in Business (10 papers) and collaborates with scholars based in United States, Colombia and Thailand. Kittichai Watchravesringkan's co-authors include Jennifer Yurchisin, Nancy Hodges, Ruoh‐Nan Yan, Elena Karpova and Sara B. Marcketti and has published in prestigious journals such as Sustainability, Journal of Consumer Marketing and Journal of Product & Brand Management.