Ko de Ruyter
About
Ko de Ruyter has authored 117 papers that have received a total of 10.8k indexed citations.
This includes 81 papers in Organizational Behavior and Human Resource Management, 47 papers in Sociology and Political Science and 42 papers in Marketing. The topics of these papers are Customer Service Quality and Loyalty (78 papers), Digital Marketing and Social Media (30 papers) and Technology Adoption and User Behaviour (26 papers). Ko de Ruyter is often cited by papers focused on Customer Service Quality and Loyalty (78 papers), Digital Marketing and Social Media (30 papers) and Technology Adoption and User Behaviour (26 papers) and collaborates with scholars based in The Netherlands, United Kingdom and United States. Ko de Ruyter's co-authors include Martin Wetzels, Ad de Jong, Jos Lemmink, Marcel van Birgelen and Willemijn van Dolen and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Consumer Research
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