Komal Nagar

20 papers and 285 indexed citations i.

Komal Nagar has authored 20 papers that have received a total of 285 indexed citations. This includes 15 papers in Marketing, 11 papers in Sociology and Political Science and 4 papers in Information Systems and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (13 papers), Digital Marketing and Social Media (8 papers) and Consumer Retail Behavior Studies (4 papers). Komal Nagar is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (13 papers), Digital Marketing and Social Media (8 papers) and Consumer Retail Behavior Studies (4 papers) and collaborates with scholars based in India and Fiji. Komal Nagar's co-authors include V. S. Chauhan and Gurmeet Singh and has published in prestigious journals such as Journal of Consumer Marketing, British Food Journal and Journal of Marketing Communications