Kurt Schimmel
About
Kurt Schimmel has authored 21 papers that have received a total of 564 indexed citations.
This includes 8 papers in Marketing, 7 papers in Sociology and Political Science and 5 papers in Law. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (5 papers), Digital Marketing and Social Media (4 papers) and Customer Service Quality and Loyalty (4 papers). Kurt Schimmel is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Digital Marketing and Social Media (4 papers) and Customer Service Quality and Loyalty (4 papers) and collaborates with scholars based in United States and China. Kurt Schimmel's co-authors include Richard L. Irwin, John Spencer Clark, Tony Lachowetz, Christopher R. Moberg and Bob D. Cutler and has published in prestigious journals such as Benchmarking An International Journal, Journal of Marketing Education and Journal of Marketing Communications
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