Larissa Becker
About
Larissa Becker has authored 13 papers that have received a total of 506 indexed citations.
This includes 10 papers in Marketing, 7 papers in Organizational Behavior and Human Resource Management and 3 papers in Information Systems and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (8 papers), Consumer Retail Behavior Studies (8 papers) and Customer Service Quality and Loyalty (7 papers). Larissa Becker is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Consumer Retail Behavior Studies (8 papers) and Customer Service Quality and Loyalty (7 papers) and collaborates with scholars based in Finland, Brazil and Sweden. Larissa Becker's co-authors include Elina Jaakkola, Cristiane Pizzutti dos Santos, Aino Halinen, Kenny Basso and Luiz Antônio Slongo and has published in prestigious journals such as Journal of Business Research, Journal of the Academy of Marketing Science and Journal of Retailing and Consumer Services.
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