Larry Chiagouris
About
Larry Chiagouris has authored 16 papers that have received a total of 327 indexed citations.
This includes 10 papers in Sociology and Political Science, 9 papers in Marketing and 9 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (10 papers), Technology Adoption and User Behaviour (9 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers). Larry Chiagouris is often cited by papers focused on Digital Marketing and Social Media (10 papers), Technology Adoption and User Behaviour (9 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers) and collaborates with scholars based in United States and United Kingdom. Larry Chiagouris's co-authors include Mary M. Long, Richard E. Plank, José Antonio Varela González, Vishal Lala and Colleen P. Kirk and has published in prestigious journals such as Journal of Retailing and Consumer Services, Journal of Consumer Marketing and Journal of Advertising Research
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