Lars Witell
About
Lars Witell has authored 80 papers that have received a total of 4.7k indexed citations.
This includes 59 papers in Marketing, 43 papers in Organizational Behavior and Human Resource Management and 17 papers in Strategy and Management. The topics of these papers are Service and Product Innovation (45 papers), Customer Service Quality and Loyalty (39 papers) and Quality and Supply Management (16 papers). Lars Witell is often cited by papers focused on Service and Product Innovation (45 papers), Customer Service Quality and Loyalty (39 papers) and Quality and Supply Management (16 papers) and collaborates with scholars based in Sweden, Norway and United States. Lars Witell's co-authors include Anders Gustafsson, Martin Löfgren, Bo Edvardsson, Mattias Elg and Hannah Snyder and has published in prestigious journals such as Journal of Business Research, Journal of the Academy of Marketing Science and Journal of Retailing
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