Laura J. Yale
About
Laura J. Yale has authored 13 papers that have received a total of 857 indexed citations.
This includes 6 papers in Marketing, 5 papers in Sociology and Political Science and 5 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (6 papers), Customer Service Quality and Loyalty (5 papers) and Digital Marketing and Social Media (4 papers). Laura J. Yale is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Customer Service Quality and Loyalty (5 papers) and Digital Marketing and Social Media (4 papers) and collaborates with scholars based in United States and Latvia. Laura J. Yale's co-authors include Mary C. Gilly, Kenneth C. Gehrt, Mary Wolfinbarger, Roy A. Cook and John L. Graham and has published in prestigious journals such as Journal of Business Research, Journal of the Academy of Marketing Science and Journal of Advertising
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