Lauren Grewal

12 papers and 998 indexed citations i.

Lauren Grewal has authored 12 papers that have received a total of 998 indexed citations. This includes 7 papers in Sociology and Political Science, 7 papers in Marketing and 2 papers in Cognitive Neuroscience. The topics of these papers are Digital Marketing and Social Media (6 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Technology Adoption and User Behaviour (2 papers). Lauren Grewal is often cited by papers focused on Digital Marketing and Social Media (6 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Technology Adoption and User Behaviour (2 papers) and collaborates with scholars based in United States and United Kingdom. Lauren Grewal's co-authors include Andrew T. Stephen, Jillian Hmurovic, Cait Lamberton, Nicole Verrochi Coleman and Rebecca Walker Reczek and has published in prestigious journals such as Journal of Marketing, Brain Research and Journal of Marketing Research