Laurie Wu

62 papers and 1.4k indexed citations i.

Laurie Wu has authored 62 papers that have received a total of 1.4k indexed citations. This includes 46 papers in Sociology and Political Science, 36 papers in Marketing and 19 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (30 papers), Consumer Behavior in Brand Consumption and Identification (26 papers) and Customer Service Quality and Loyalty (17 papers). Laurie Wu is often cited by papers focused on Digital Marketing and Social Media (30 papers), Consumer Behavior in Brand Consumption and Identification (26 papers) and Customer Service Quality and Loyalty (17 papers) and collaborates with scholars based in United States, China and United Kingdom. Laurie Wu's co-authors include Anna S. Mattila, Alei Fan, Zeya He, Xiang Li and Ceridwyn King and has published in prestigious journals such as Journal of Business Research, Tourism Management and Human Reproduction