Leonard L. Berry
About
Leonard L. Berry has authored 182 papers that have received a total of 64.1k indexed citations.
This includes 69 papers in Organizational Behavior and Human Resource Management, 53 papers in Marketing and 42 papers in General Health Professions. The topics of these papers are Customer Service Quality and Loyalty (61 papers), Consumer Behavior in Brand Consumption and Identification (21 papers) and Service and Product Innovation (19 papers). Leonard L. Berry is often cited by papers focused on Customer Service Quality and Loyalty (61 papers), Consumer Behavior in Brand Consumption and Identification (21 papers) and Service and Product Innovation (19 papers) and collaborates with scholars based in United States, Australia and Canada. Leonard L. Berry's co-authors include A. Parasuraman, Valarie A. Zeithaml, Kathleen Seiders, Ann M. Mirabito and Janet Turner Parish and has published in prestigious journals such as Nature, Journal of Clinical Oncology and Annals of Internal Medicine
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