Lisa C. Troy
About
Lisa C. Troy has authored 10 papers that have received a total of 882 indexed citations.
This includes 6 papers in Strategy and Management, 4 papers in Marketing and 3 papers in Sociology and Political Science. The topics of these papers are Innovation and Knowledge Management (5 papers), Consumer Market Behavior and Pricing (2 papers) and Technology Adoption and User Behaviour (2 papers). Lisa C. Troy is often cited by papers focused on Innovation and Knowledge Management (5 papers), Consumer Market Behavior and Pricing (2 papers) and Technology Adoption and User Behaviour (2 papers) and collaborates with scholars based in United States, Israel and Ireland. Lisa C. Troy's co-authors include David M. Szymanski, Audhesh K. Paswan, Sundar G. Bharadwaj, Tanawat Hirunyawipada and Richard T. Hise and has published in prestigious journals such as Journal of Marketing, Journal of the Academy of Marketing Science and The Journal of Marketing Theory and Practice
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