Lisa K. Scheer
About
Lisa K. Scheer has authored 35 papers that have received a total of 6.1k indexed citations.
This includes 21 papers in Organizational Behavior and Human Resource Management, 14 papers in Strategy and Management and 14 papers in Marketing. The topics of these papers are Customer Service Quality and Loyalty (20 papers), Digital Marketing and Social Media (6 papers) and Consumer Market Behavior and Pricing (5 papers). Lisa K. Scheer is often cited by papers focused on Customer Service Quality and Loyalty (20 papers), Digital Marketing and Social Media (6 papers) and Consumer Market Behavior and Pricing (5 papers) and collaborates with scholars based in United States, Switzerland and Belgium. Lisa K. Scheer's co-authors include Jan‐Benedict E.M. Steenkamp, Nirmalya Kumar, Robert W. Palmatier, Todd J. Arnold and Louis W. Stern and has published in prestigious journals such as Academy of Management Journal, Journal of Marketing and Journal of Marketing Research
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