Nirmalya Kumar
About
Nirmalya Kumar has authored 48 papers that have received a total of 9.9k indexed citations.
This includes 14 papers in Organizational Behavior and Human Resource Management, 12 papers in Strategy and Management and 11 papers in Marketing. The topics of these papers are Customer Service Quality and Loyalty (11 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Business Strategy and Innovation (4 papers). Nirmalya Kumar is often cited by papers focused on Customer Service Quality and Loyalty (11 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Business Strategy and Innovation (4 papers) and collaborates with scholars based in United States, Switzerland and Belgium. Nirmalya Kumar's co-authors include Jan‐Benedict E.M. Steenkamp, Lisa K. Scheer, Louis W. Stern, Inge Geyskens and Ravi S. Achrol and has published in prestigious journals such as Academy of Management Journal, Journal of Marketing and Administrative Science Quarterly
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