Liwu Hsu

8 papers and 277 indexed citations i.

Liwu Hsu has authored 8 papers that have received a total of 277 indexed citations. This includes 4 papers in Strategy and Management, 4 papers in Marketing and 3 papers in Accounting. The topics of these papers are Corporate Finance and Governance (3 papers), Franchising Strategies and Performance (3 papers) and Consumer Market Behavior and Pricing (3 papers). Liwu Hsu is often cited by papers focused on Corporate Finance and Governance (3 papers), Franchising Strategies and Performance (3 papers) and Consumer Market Behavior and Pricing (3 papers) and collaborates with scholars based in United States and Canada. Liwu Hsu's co-authors include Benjamin Lawrence, Jie J. Zhang, Shuba Srinivasan, Patrick J. Kaufmann and Saim Kashmiri and has published in prestigious journals such as Journal of the Academy of Marketing Science, Journal of Retailing and Journal of Advertising