Shuba Srinivasan

56 papers and 3.2k indexed citations i.

Shuba Srinivasan has authored 56 papers that have received a total of 3.2k indexed citations. This includes 37 papers in Marketing, 19 papers in Management Science and Operations Research and 15 papers in Economics and Econometrics. The topics of these papers are Consumer Market Behavior and Pricing (28 papers), Innovation Diffusion and Forecasting (18 papers) and Consumer Behavior in Brand Consumption and Identification (11 papers). Shuba Srinivasan is often cited by papers focused on Consumer Market Behavior and Pricing (28 papers), Innovation Diffusion and Forecasting (18 papers) and Consumer Behavior in Brand Consumption and Identification (11 papers) and collaborates with scholars based in United States, Canada and Türkiye. Shuba Srinivasan's co-authors include Koen Pauwels, Dominique M. Hanssens, Jorge Silva‐Risso, Nachiketa Sahoo and Marnik G. Dekimpe and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research