Koen Pauwels

96 papers and 7.0k indexed citations i.

Koen Pauwels has authored 96 papers that have received a total of 7.0k indexed citations. This includes 80 papers in Marketing, 32 papers in Sociology and Political Science and 31 papers in Management Science and Operations Research. The topics of these papers are Consumer Market Behavior and Pricing (63 papers), Consumer Behavior in Brand Consumption and Identification (33 papers) and Innovation Diffusion and Forecasting (31 papers). Koen Pauwels is often cited by papers focused on Consumer Market Behavior and Pricing (63 papers), Consumer Behavior in Brand Consumption and Identification (33 papers) and Innovation Diffusion and Forecasting (31 papers) and collaborates with scholars based in United States, Türkiye and The Netherlands. Koen Pauwels's co-authors include Shuba Srinivasan, Dominique M. Hanssens, Jorge Silva‐Risso, Anatoli Colicev and Kusum L. Ailawadi and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research