Lova Rajaobelina
About
Lova Rajaobelina has authored 26 papers that have received a total of 787 indexed citations.
This includes 20 papers in Sociology and Political Science, 18 papers in Organizational Behavior and Human Resource Management and 13 papers in Marketing. The topics of these papers are Digital Marketing and Social Media (19 papers), Customer Service Quality and Loyalty (18 papers) and Technology Adoption and User Behaviour (12 papers). Lova Rajaobelina is often cited by papers focused on Digital Marketing and Social Media (19 papers), Customer Service Quality and Loyalty (18 papers) and Technology Adoption and User Behaviour (12 papers) and collaborates with scholars based in Canada and France. Lova Rajaobelina's co-authors include Line Ricard, Isabelle Brun‐Heath, Sandrine Prom Tep, Manon Arcand and Élissar Toufaily and has published in prestigious journals such as Journal of Travel Research, Psychology and Marketing and Journal of Product & Brand Management
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