Manon Arcand

28 papers and 818 indexed citations i.

Manon Arcand has authored 28 papers that have received a total of 818 indexed citations. This includes 21 papers in Sociology and Political Science, 17 papers in Marketing and 13 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (20 papers), Technology Adoption and User Behaviour (13 papers) and Consumer Behavior in Brand Consumption and Identification (8 papers). Manon Arcand is often cited by papers focused on Digital Marketing and Social Media (20 papers), Technology Adoption and User Behaviour (13 papers) and Consumer Behavior in Brand Consumption and Identification (8 papers) and collaborates with scholars based in Canada. Manon Arcand's co-authors include Myriam Ertz, Fabien Durif, Lova Rajaobelina, Sandrine Prom Tep and Line Ricard and has published in prestigious journals such as Journal of Business Research, Journal of Travel Research and Psychology and Marketing