Luisa Andreu
About
Luisa Andreu has authored 56 papers that have received a total of 3.1k indexed citations.
This includes 40 papers in Marketing, 33 papers in Sociology and Political Science and 23 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Customer Service Quality and Loyalty (23 papers), Digital Marketing and Social Media (22 papers) and Consumer Behavior in Brand Consumption and Identification (20 papers). Luisa Andreu is often cited by papers focused on Customer Service Quality and Loyalty (23 papers), Digital Marketing and Social Media (22 papers) and Consumer Behavior in Brand Consumption and Identification (20 papers) and collaborates with scholars based in Spain, United Kingdom and United States. Luisa Andreu's co-authors include José Enrique Bigné Alcañiz, Metin Kozak, Carla Ruíz Mafé, Anna S. Mattila and Rafael Currás Pérez and has published in prestigious journals such as Journal of Business Research, Tourism Management and Annals of Tourism Research
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