M. Venkatesan

39 papers and 4.0k indexed citations i.

M. Venkatesan has authored 39 papers that have received a total of 4.0k indexed citations. This includes 7 papers in Marketing, 6 papers in Sociology and Political Science and 6 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (6 papers), Digital Marketing and Social Media (3 papers) and Media Influence and Health (2 papers). M. Venkatesan is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Digital Marketing and Social Media (3 papers) and Media Influence and Health (2 papers) and collaborates with scholars based in United States, India and Latvia. M. Venkatesan's co-authors include Gerald Albaum, William H. Cummings, Beverlee B. Anderson, K. W. Kendall and Camille P. Schuster and has published in prestigious journals such as Journal of Personality and Social Psychology, Journal of Marketing and Journal of Applied Psychology