Mahesh Gopinath
About
Mahesh Gopinath has authored 15 papers that have received a total of 2.3k indexed citations.
This includes 9 papers in Marketing, 5 papers in Organizational Behavior and Human Resource Management and 4 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (7 papers), Behavioral Health and Interventions (4 papers) and Customer Service Quality and Loyalty (4 papers). Mahesh Gopinath is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Behavioral Health and Interventions (4 papers) and Customer Service Quality and Loyalty (4 papers) and collaborates with scholars based in United States and Ghana. Mahesh Gopinath's co-authors include Prashanth U. Nyer, Richard P. Bagozzi, Utpal M. Dholakia, Myron Glassman and Chuanyi Tang and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Journal of the Academy of Marketing Science
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