Prashanth U. Nyer
About
Prashanth U. Nyer has authored 18 papers that have received a total of 2.6k indexed citations.
This includes 9 papers in Marketing, 8 papers in Sociology and Political Science and 7 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (7 papers), Customer Service Quality and Loyalty (7 papers) and Psychology of Social Influence (6 papers). Prashanth U. Nyer is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Customer Service Quality and Loyalty (7 papers) and Psychology of Social Influence (6 papers) and collaborates with scholars based in United States. Prashanth U. Nyer's co-authors include Mahesh Gopinath, Stephanie Dellande, Richard P. Bagozzi and Myron Glassman and has published in prestigious journals such as Journal of the Academy of Marketing Science, Psychology and Marketing and International Journal of Research in Marketing
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