Mairead Brady

31 papers and 320 indexed citations i.

Mairead Brady has authored 31 papers that have received a total of 320 indexed citations. This includes 12 papers in Sociology and Political Science, 10 papers in Marketing and 9 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (9 papers), Customer Service Quality and Loyalty (9 papers) and Technology Adoption and User Behaviour (8 papers). Mairead Brady is often cited by papers focused on Digital Marketing and Social Media (9 papers), Customer Service Quality and Loyalty (9 papers) and Technology Adoption and User Behaviour (8 papers) and collaborates with scholars based in Ireland, United Kingdom and India. Mairead Brady's co-authors include Martin R. Fellenz, Michael Saren, Nikolaos Tzokas, Ann Devitt and Corinne Armstrong and has published in prestigious journals such as Psychology and Marketing, Management Decision and International Journal of Service Industry Management