Manfred Krafft

55 papers and 3.8k indexed citations i.

Manfred Krafft has authored 55 papers that have received a total of 3.8k indexed citations. This includes 33 papers in Marketing, 19 papers in Organizational Behavior and Human Resource Management and 14 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (18 papers), Consumer Retail Behavior Studies (14 papers) and Consumer Market Behavior and Pricing (13 papers). Manfred Krafft is often cited by papers focused on Customer Service Quality and Loyalty (18 papers), Consumer Retail Behavior Studies (14 papers) and Consumer Market Behavior and Pricing (13 papers) and collaborates with scholars based in Germany, United States and The Netherlands. Manfred Krafft's co-authors include Murali K. Mantrala, Wayne D. Hoyer, Werner Reinartz, Peter C. Verhoef and Sebastian Tillmanns and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of the Academy of Marketing Science.