Mantian Hu
About
Mantian Hu has authored 12 papers that have received a total of 254 indexed citations.
This includes 7 papers in Sociology and Political Science, 7 papers in Marketing and 4 papers in Management Science and Operations Research. The topics of these papers are Digital Marketing and Social Media (6 papers), Consumer Market Behavior and Pricing (5 papers) and Innovation Diffusion and Forecasting (4 papers). Mantian Hu is often cited by papers focused on Digital Marketing and Social Media (6 papers), Consumer Market Behavior and Pricing (5 papers) and Innovation Diffusion and Forecasting (4 papers) and collaborates with scholars based in Hong Kong, United States and United Kingdom. Mantian Hu's co-authors include Russell S. Winer, Pradeep K. Chintagunta, Sha Yang, Vibhanshu Abhishek and Yakov Bart and has published in prestigious journals such as Management Science, Marketing Science and International Journal of Research in Marketing
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