Mar Gómez

41 papers and 1.2k indexed citations i.

Mar Gómez has authored 41 papers that have received a total of 1.2k indexed citations. This includes 25 papers in Sociology and Political Science, 23 papers in Marketing and 14 papers in Tourism, Leisure and Hospitality Management. The topics of these papers are Digital Marketing and Social Media (17 papers), Consumer Behavior in Brand Consumption and Identification (17 papers) and Diverse Aspects of Tourism Research (14 papers). Mar Gómez is often cited by papers focused on Digital Marketing and Social Media (17 papers), Consumer Behavior in Brand Consumption and Identification (17 papers) and Diverse Aspects of Tourism Research (14 papers) and collaborates with scholars based in Spain, Chile and United States. Mar Gómez's co-authors include Arturo Molina, David Martín‐Consuegra, María Leticia Santos Vijande, Estrella Díaz and Μαριάννα Σιγάλα and has published in prestigious journals such as Tourism Management, Computers in Human Behavior and Physiology & Behavior