Marat Bakpayev

15 papers and 243 indexed citations i.

Marat Bakpayev has authored 15 papers that have received a total of 243 indexed citations. This includes 7 papers in Marketing, 4 papers in Sociology and Political Science and 3 papers in Artificial Intelligence. The topics of these papers are Digital Marketing and Social Media (4 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and AI in Service Interactions (3 papers). Marat Bakpayev is often cited by papers focused on Digital Marketing and Social Media (4 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and AI in Service Interactions (3 papers) and collaborates with scholars based in United States, Australia and Denmark. Marat Bakpayev's co-authors include Denni Arli, Sukki Yoon, Tae Hyun Baek, Patrick van Esch and Seeun Kim and has published in prestigious journals such as Journal of Retailing and Consumer Services, Journal of Consumer Marketing and International Journal of Drug Policy