Marc Mazodier

24 papers and 637 indexed citations i.

Marc Mazodier has authored 24 papers that have received a total of 637 indexed citations. This includes 22 papers in Marketing, 15 papers in Sociology and Political Science and 5 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (21 papers), Digital Marketing and Social Media (9 papers) and Customer Service Quality and Loyalty (5 papers). Marc Mazodier is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (21 papers), Digital Marketing and Social Media (9 papers) and Customer Service Quality and Loyalty (5 papers) and collaborates with scholars based in France, Australia and Hong Kong. Marc Mazodier's co-authors include Pascale Quester, Conor M. Henderson, Dwight Merunka, Carolin Plewa and Joshua T. Beck and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Business Research.