Marco Ieva
About
Marco Ieva has authored 19 papers that have received a total of 305 indexed citations.
This includes 17 papers in Marketing, 11 papers in Organizational Behavior and Human Resource Management and 4 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (11 papers), Consumer Retail Behavior Studies (11 papers) and Customer Service Quality and Loyalty (11 papers). Marco Ieva is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Consumer Retail Behavior Studies (11 papers) and Customer Service Quality and Loyalty (11 papers) and collaborates with scholars based in Italy, Spain and France. Marco Ieva's co-authors include Cristina Ziliani, Marta Frasquet, Juan Carlos Gázquez‐Abad, Francesca De Canio and Christoph Teller and has published in prestigious journals such as Journal of Cleaner Production, Industrial Marketing Management and Journal of Retailing and Consumer Services
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